Top Brands On YouTube, October 5, 2013 [TABLE]
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands, according to a new report from TouchStorm, although its criteria for inclusion as a “brand” excludes many media companies and sports brands. To make the top 5,000 most successful channels, publishers needed 43 million lifetime views, up from 36 million in June.
The average for the top brands was well above that figure – coming in at roughly 122.5 million – although about one-third of the best-performing brands “bought” their way in by investing heavily in YouTube advertising, with YouTube counting 15- and 30-second pre-rolls as views. Read the rest at MarketingCharts.