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Archive for November 4, 2013

Social Engagement With TV By Age Group, October 2013 [CHART]

By David Erickson | November 4, 2013

3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.

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Top Brands On YouTube, October 5, 2013 [TABLE]

By David Erickson | November 4, 2013

Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands.

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Americans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]

By David Erickson | November 4, 2013

47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.

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Global Marketing Budget Trends, October 2011-October 2013 [CHART]

By David Erickson | November 4, 2013

After expanding throughout the Summer months, global marketers’ confidence in their budgets remains solid.

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Channels Used By Agencies & Brands To Buy Online Video Ads, 2011 & 2013 [TABLE]

By David Erickson | November 4, 2013

Three-quarters of brands purchased inventory from an ad network, making it the most popular source for those companies.

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Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

By David Erickson | November 4, 2013

31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.

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Companies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]

By David Erickson | November 4, 2013

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

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Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

By David Erickson | November 4, 2013

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

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Desktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]

By David Erickson | November 4, 2013

While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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