November 4, 2013 - e-Strategy Trends

3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.

Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands.

47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.

After expanding throughout the Summer months, global marketers’ confidence in their budgets remains solid.

Three-quarters of brands purchased inventory from an ad network, making it the most popular source for those companies.

31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).

Archive for November 4, 2013

Top Brands On YouTube, October 5, 2013 [TABLE]

Americans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]

Global Marketing Budget Trends, October 2011-October 2013 [CHART]

Channels Used By Agencies & Brands To Buy Online Video Ads, 2011 & 2013 [TABLE]

Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

Desktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]