Table - Preferred Social Networks Among American Teens

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

A September 2013 study from Piper Jaffray suggests that the social network landscape is shifting. The firm queried 8,650 US teens with an average age of 16.2 years, and found that for the first time, social network users in this age group said that Twitter was the “most important” social network to them. Read the rest at eMarketer.