Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content. In fact, according to data collected during Q2 by Centris Marketing Science, half of Hispanic households accessed OTT video during the month prior to the survey, compared to 43% of US households on average. YouTube appears to be a popular source: 35% of Hispanic households subscribe to free channels (versus 26% of US households on average), while 12% subscribe to paid channels (versus 4% of US households).
Among paid subscription services, Netflix (35% – now with more subscribers than HBO) is easily the leading source among Hispanic households, far ahead of Amazon Prime (13%), RedBox Instant (11%) and HuluPlus (10%). Read the rest at MarketingCharts.