Table - Life Insurance Customers Preference For Physical vs. Digital Channels

A Capgemini study found that for both life and nonlife insurance lines, consumers preferred using digital channels (web and mobile) over offline or physical channels (agents, brokers and banks) to compare policies and services, access information and find the best price. Nevertheless, offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience. Read the rest at eMarketer.