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Archive for November 1, 2013

Desktop vs Mobile Retail Website Visits By Daypart, October 2013 [CHART]

By David Erickson | November 1, 2013

Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.

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The 10 Funniest TV Ads, January 1 – October 2, 2013 [TABLE]

By David Erickson | November 1, 2013

About 1 in 5 ads can be identified as “funny.”

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Over-The-Top Video Viewing Among Hispanic Households, October 2013 [CHART]

By David Erickson | November 1, 2013

Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.

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What Service Providers Could Do To Prevent Customers From Switching, October 2013 [CHART]

By David Erickson | November 1, 2013

66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year.

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Top 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]

By David Erickson | November 1, 2013

Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.

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Life Insurance Customers Preference For Physical vs. Digital Channels, 2012 [TABLE]

By David Erickson | November 1, 2013

Offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience.

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Preferred Customer Channel For Insurance-Related Activities, 2013 [TABLE]

By David Erickson | November 1, 2013

When it came to using insurance products or researching new ones, the highest number of customers preferred to do so online.

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Change In Time Spent On Facebook By Age, June 2013 [CHART]

By David Erickson | November 1, 2013

41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.

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Preferred Social Networks Among American Teens, Fall 2012-Fall 2013 [TABLE]

By David Erickson | November 1, 2013

For the first time, social network users with an average age of 16.2 years old said that Twitter was the “most important” social network to them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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