Archive for October 2013
Global Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]
Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.
Read MoreGlobal Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreShare Of Global Marketing Emails Sent By Day Of The Week, 2013 [CHART]
17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday.
Read MoreThe Nofollow Tag [INFOGRAPHIC]
This infographic from Search Engine Land explains everything you needed to know about the Nofollow tag but was afraid to ask.
Read MoreUS Map: Six Decades Of The Most Popular Girl Names [ANIMATED GIF]
Based on data from the Social Security Administration, this map shows the most popular baby names for girls by state, for babies born from 1960 through 2012.
Read MoreFacebook Ad Performance Trends, Q3 2013 [CHART]
Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Read MoreReasons For Joining A Branded Online Community, October 2013 [CHART]
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Read MoreReach & Frequency Of Video Ads, January – September, 2013 [CHART]
Video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreOnline Video Ad Views, December 2011 – September 2013 [CHART]
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
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