Archive for October 2013
US Mobile Gaming Revenues By Type, 2011-2017 [CHART]
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
Read MoreLead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]
The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.
Read MoreOnline Video Ad Performance By Age, Q3 2013 [CHART]
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Read MoreCustomer Experience Integration, October 2013 [CHART]
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
Read MoreEvolution Of Strategic Risks, October 2013 [TABLE]
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreGlobal Connected TV Penetration Forecast, 2010-2018 [CHART]
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.
Read MoreDollar Store Shopping Trends, October 2013 [TABLE]
Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
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