The latest monthly ranking of US web activity has been released by comScore, and yes, Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors, although Google likely retains the largest audience when factoring in mobile counts. Yahoo is widening the desktop gap for the time being – and that’s without factoring in traffic to Tumblr. So how is Tumblr faring so far this year? And what about other social media sites? Looking back at 9 months of data offers some insights.
[Editor’s note: A previous version of this article did not contain April data, which was not publicly released by comScore. They have since provided that data.]
The above chart clearly shows that Facebook remains far and away the leader in desktop-only traffic, for the most part maintaining its visitor counts throughout the year even as it transitions to a more mobile-reliant network. Twitter, which appears to be even more driven by mobile users, is also holding relatively steady in desktop-only counts. Read the rest at MarketingCharts.