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Archive for October 31, 2013

Desktop Traffic To Pinterest & Tumblr, January-September 2013 [CHART]

By David Erickson | October 31, 2013

Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.

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Desktop Traffic To Top Social Networks, January-September 2013 [CHART]

By David Erickson | October 31, 2013

Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.

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Word-Of-Mouth Index: Top US Brands, October 2013 [CHART]

By David Erickson | October 31, 2013

Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.

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Instagram Video Sharing, October 2013 [TABLE]

By David Erickson | October 31, 2013

40% of the 1,000 most-shared Instagram videos last month were branded.

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Customers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]

By David Erickson | October 31, 2013

The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.

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Online Video Measurement Problems, October 2013 [CHART]

By David Erickson | October 31, 2013

65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.

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Conversion Rates For Mobile App Promotion Banner Ads By OS & App Category, Q2 2013 [TABLE]

By David Erickson | October 31, 2013

Software apps had the highest conversion rates for banner ads on both Android devices and those running iOS.

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Conversion Rates For Mobile App Promotion Ads By Format & OS, Q2 2013 [CHART]

By David Erickson | October 31, 2013

Interstitials advertising mobile apps garner a conversion rate of just over 3% on devices running Google’s Android operating system.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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