Archive for October 31, 2013
Desktop Traffic To Pinterest & Tumblr, January-September 2013 [CHART]
Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.
Read MoreDesktop Traffic To Top Social Networks, January-September 2013 [CHART]
Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.
Read MoreWord-Of-Mouth Index: Top US Brands, October 2013 [CHART]
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
Read MoreInstagram Video Sharing, October 2013 [TABLE]
40% of the 1,000 most-shared Instagram videos last month were branded.
Read MoreCustomers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.
Read MoreOnline Video Measurement Problems, October 2013 [CHART]
65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.
Read MoreConversion Rates For Mobile App Promotion Banner Ads By OS & App Category, Q2 2013 [TABLE]
Software apps had the highest conversion rates for banner ads on both Android devices and those running iOS.
Read MoreConversion Rates For Mobile App Promotion Ads By Format & OS, Q2 2013 [CHART]
Interstitials advertising mobile apps garner a conversion rate of just over 3% on devices running Google’s Android operating system.
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