Social Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]

Zeroing in on social media, CMI and MarketingProfs found that Facebook was the most popular platform this year, used by 89% of B2C marketers, followed by Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%) and Pinterest (53%). The survey also revealed that social network usage saw a jump across the board over 2012, and that marketers were spreading their efforts across a number of different channels, with respondents using an average of six social media platforms. Read the rest at eMarketer.