ScanLife has released its latest quarterly Mobile Barcode Trend Report in which it reports rising activity now exceeding 181 scans per minute around the world, with 35-44-year-old women the most active scanners. During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups. While that’s not much of a change from Q2 (33%) and Q1 (32%) totals, it marks a much larger change from 2 years ago, when just 19% of scanners fell into those age groups.
The increase in share among older age groups appears to be coming primarily at the expense of the 18-34-year-old demo, which has shrunk from 51% of scanners in Q1 2012 to 35% in Q3 2013. What that means is that there are now about as many scanners aged 45 and up as there are aged 18-34.
One other demographic trend is very slowly emerging this year: an increased proportion of female scanners. During Q1, 35% of scanners were women, a figure which has very gradually increased to 36% in Q2 and 37% in Q3. Read the rest at MarketingCharts.