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Archive for October 30, 2013

Most Popular Social Networks Among American Teens, October 2013 [CHART]

By David Erickson | October 30, 2013

Twitter now ranks ahead of Facebook as teens’ most important social network.

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Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]

By David Erickson | October 30, 2013

Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.

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Buyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]

By David Erickson | October 30, 2013

When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.

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Mobile Ad Traffic & Monetization Performance By Device, Q3 2012 vs Q3 2013 [CHART]

By David Erickson | October 30, 2013

Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform.

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Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

By David Erickson | October 30, 2013

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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US Tablet Adoption Rates By Demographic, September 2013 [CHART]

By David Erickson | October 30, 2013

35% of Americans aged 16 and older now own a tablet.

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Global eCPM Averages, Q1-Q3 2013 [CHART]

By David Erickson | October 30, 2013

Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.

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Percent Of B2C Marketing Budgets Allocated To Content Marketing, August 2013 [CHART]

By David Erickson | October 30, 2013

23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.

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Social Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]

By David Erickson | October 30, 2013

Facebook was the most popular platform this year, used by 89% of B2C marketers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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