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Archive for October 29, 2013

Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | October 29, 2013

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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Monthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]

By David Erickson | October 29, 2013

Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.

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US Video Game Revenues By Type, 2009-2012 [CHART]

By David Erickson | October 29, 2013

In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.

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US Mobile Gaming Revenues By Type, 2011-2017 [CHART]

By David Erickson | October 29, 2013

eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.

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Lead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]

By David Erickson | October 29, 2013

The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.

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Online Video Ad Performance By Age, Q3 2013 [CHART]

By David Erickson | October 29, 2013

Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.

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Customer Experience Integration, October 2013 [CHART]

By David Erickson | October 29, 2013

Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.

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Evolution Of Strategic Risks, October 2013 [TABLE]

By David Erickson | October 29, 2013

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.

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Fastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]

By David Erickson | October 29, 2013

Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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