Most Important PPC Objectives Worldwide, October 2013 [CHART]
A survey conducted in October 2013 by Ascend2 of business leaders and marketing professionals found that only 8% of those polled did not currently use PPC and had no plans to do so in the future.
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy. That was followed by increasing the rate of conversion (46%), increasing sales revenue (43%) and increasing return on investment (30%). Respondents showed little concern over reducing their average cost per click or improving the process of bidding. Read the rest at eMarketer.