Dollar stores aren’t just the province of lower-income shoppers, says Mintel in new research. In fact, only one-third of shoppers from the highest-income households ($150k+) say they don’t visit them, while most are frequenting the stores as much or more than they did last year. 6 in 10 high-income dollar store shoppers agree that dollar stores offer better prices than other retailers, but respondents from this group are less satisfied with the product selection.
Just 34% find the brands and products at dollar stores to be as good as those stocked by other retailers, compared to 64% of dollar store shoppers living in households earning less than $25k per year. Read the rest at MarketingCharts.