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Archive for October 28, 2013

Global Connected TV Penetration Forecast, 2010-2018 [CHART]

By David Erickson | October 28, 2013

About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.

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Dollar Store Shopping Trends, October 2013 [TABLE]

By David Erickson | October 28, 2013

Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.

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Biggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]

By David Erickson | October 28, 2013

Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.

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Most Important PPC Objectives Worldwide, October 2013 [CHART]

By David Erickson | October 28, 2013

Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.

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Global Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]

By David Erickson | October 28, 2013

Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.

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Global Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]

By David Erickson | October 28, 2013

Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.

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Share Of Global Marketing Emails Sent By Day Of The Week, 2013 [CHART]

By David Erickson | October 28, 2013

17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday.

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The Nofollow Tag [INFOGRAPHIC]

By David Erickson | October 28, 2013

This infographic from Search Engine Land explains everything you needed to know about the Nofollow tag but was afraid to ask.

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US Map: Six Decades Of The Most Popular Girl Names [ANIMATED GIF]

By David Erickson | October 28, 2013

Based on data from the Social Security Administration, this map shows the most popular baby names for girls by state, for babies born from 1960 through 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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