Demographics Of Mobile Banking Users, July 2013 [TABLE]
Mobile banking in particular is gaining popularity as financial institutions add features to their digital platforms. According to a July 2013 survey from Pew Internet & American Life Project, 35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so. Demographic groups that overindexed for this behavior included age groups from 18 to 49 (particularly among 18- to 29-year-olds, where more than 50% used mobile banking); minorities, who typically showed a higher penetration of mobile-only internet usage; and affluents, who had a higher penetration of smartphone usage than other income demographics. Read the rest at eMarketer.