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Archive for October 25, 2013

Facebook Ad Performance Trends, Q3 2013 [CHART]

By David Erickson | October 25, 2013

Facebook ad performance showed solid quarter-over-quarter growth again in Q3.

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Reasons For Joining A Branded Online Community, October 2013 [CHART]

By David Erickson | October 25, 2013

43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.

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Reach & Frequency Of Video Ads, January – September, 2013 [CHART]

By David Erickson | October 25, 2013

Video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.

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Online Video Ad Views, December 2011 – September 2013 [CHART]

By David Erickson | October 25, 2013

Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore.

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Offline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]

By David Erickson | October 25, 2013

Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.

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Share Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]

By David Erickson | October 25, 2013

62% of those who saw a digital ad had little to no exposure to messaging delivered via television.

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Demographics Of Mobile Banking Users, July 2013 [TABLE]

By David Erickson | October 25, 2013

35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.

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Frequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]

By David Erickson | October 25, 2013

Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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