Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year, finds Listrak in its latest shopping cart abandonment study. Adoption of this practice is growing faster among the Second 500 retailers, of which 25.5% send cart recovery emails, up 35.6% from last year. By comparison, a slightly smaller 23.5% of the top 500 retailers are sending such emails, up 21% year-over-year. Retailers are reaching back to cart abandoners sooner, and using more than one message, per the study.
Almost two-thirds – 65.8% – of the top 500 companies who sent at least one cart abandonment email sent their first message within 24 hours of abandonment, up 12% from last year. Among Second 500 retailers sending cart recovery emails, 80.3% sent the first within 24 hours of abandonment, up 6.6% from the previous study. Read the rest at MarketingCharts.