A few months ago a report from YouGov reported a “large increase” in the number of UK consumers who had stopped using social media because they’d had enough of social media marketing promotions, with the study indicating that a majority have negative attitudes to social media marketing. So how do Americans feel about companies’ involvement in social media? Results provided to MarketingCharts from UM’s recent Wave 7 survey offer some insight.
The survey asked participants aged 16-54 to rate the extent of their agreement with the statement that there are too many companies involved in social networking. Within the US, almost half – 47.1% – of respondents who had been active on any type of social network in the previous 6 months indicated some level of agreement. Just 18.6% disagreed. Read the rest at MarketingCharts.