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Archive for October 24, 2013

Shopping Cart Abandonment Email Adoption, 2011-2013 [CHART]

By David Erickson | October 24, 2013

Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.

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How Consumers Are Reacting To Financial Strain, October 2013 [CHART]

By David Erickson | October 24, 2013

55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.

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Reasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]

By David Erickson | October 24, 2013

The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.

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New-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]

By David Erickson | October 24, 2013

While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.

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US Tablet Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.

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US Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

More than 28% of people who own a mobile device redeemed a coupon this year.

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US Adult Online Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.

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Americans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]

By David Erickson | October 24, 2013

47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.

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Social Media Traffic Referral Trends, September 2012-September 2013 [CHART]

By David Erickson | October 24, 2013

Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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