Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%), details Nielsen in its latest AdView Pulse report. During H1, display advertising – though measured in a subset of markets – posted the fastest growth rate, of 26.6%. TV continued to outpace the overall average, with a 4.2% increase in spending, although it was outdoor (5%) that rose most rapidly among traditional media.
Some media followed predictable patterns: spending on newspaper advertising dipped by 2% year-over-year, while magazine ad spend was down by 1.9%. Cinema didn’t improve on a poor Q1, down by 5.9% overall for the first half. Finally radio also found itself in the red, with a slight 0.9% decrease. Read the rest at MarketingCharts.