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Archive for October 23, 2013

Global Ad Spend Growth By Medium, H1 2013 [CHART]

By David Erickson | October 23, 2013

Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).

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Top Retail Website Load Times, October 2013 [CHART]

By David Erickson | October 23, 2013

The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36 seconds in the Fall of last year.

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Benefits Of Card-Linked Marketing, October 2013 [CHART]

By David Erickson | October 23, 2013

Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.

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Global Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]

By David Erickson | October 23, 2013

62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.

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Social Logins Preferred For B2B Sites, Q4 2012-Q3 2013 [CHART]

By David Erickson | October 23, 2013

Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.

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Preferred Social Logins, Q2 2011-Q3 2013 [TABLE]

By David Erickson | October 23, 2013

Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.

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B2C vs B2B Content Marketing, October 2013 [TABLE]

By David Erickson | October 23, 2013

B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.

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Value Of TV vs Online Video Impressions, October 2013 [CHART]

By David Erickson | October 23, 2013

89% of advertising professional responding to the survey find that TV impressions are more important than online video impressions.

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Mobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]

By David Erickson | October 23, 2013

The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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