Digital devices have changed the way users are consuming media of all stripes; that goes for the printed word as much as any other type of content. A poll of US consumers conducted in August 2013 by USA Today and book recommendation site Bookish found that ownership rates of the devices remained relatively low. According to the survey, only 24% of respondents owned an ereader or similar device intended primarily for reading. Tablet ownership rates were unsurprisingly higher, at 32%. ead the rest at eMarketer.