American eReader Users & Market Penetration, 2011-2017 [TABLE]

Table - American eReader Users & Market Penetration

The eReader penetration rate reported by the survey is somewhat higher than eMarketer’s estimate, which puts eReader usage at 20% of the overall population in 2013. eMarketer also projects that it will take until 2017 for eReader penetration to reach 23.3%, with the expectation that growth rates will taper off to around 4% by 2016. Read the rest at eMarketer.