10 Most-Loved Brands, October 2013 [CHART]
Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google drops a couple of places. A new study from APCO Worldwide indicates that The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7. The index measures consumers’ emotional attachment to companies across 8 dimensions, resulting in a score on a 100-point scale.
Following Disney are Yahoo! (74.3) and Google (74.2), neck and neck among consumers in emotional attachment, and also in a close race to be Americans’ top web property. Sony (74.1) is also right there in the mix at #4, with Nestlé rounding out the top 5 with an index score of 73.3. Read the rest at MarketingCharts.