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Archive for October 22, 2013

Highest-Priced Primetime Broadcast TV Programs, October 2013 [CHART]

By David Erickson | October 22, 2013

Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,

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Effect Of eBook Device Ownership On Book Reading, August 2013 [CHART]

By David Erickson | October 22, 2013

Device owners read an average of 18 books per year, compared with 11 among those without gadgets.

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American eReader Users & Market Penetration, 2011-2017 [TABLE]

By David Erickson | October 22, 2013

eMarketer estimates eReader use at 20% of the overall population in 2013.

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American eReader vs Tablet Owners, August 2013 [CHART]

By David Erickson | October 22, 2013

Only 24% of respondents owned an ereader or similar device intended primarily for reading.

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Use Of Marketing Automation To Manage Inbound Marketing, September 2013 [CHART]

By David Erickson | October 22, 2013

Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.

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Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]

By David Erickson | October 22, 2013

Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.

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Top 10 Countries By Digital Natives Penetration, October 2013 [TABLE]

By David Erickson | October 22, 2013

If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.

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10 Most-Loved Brands, October 2013 [CHART]

By David Erickson | October 22, 2013

The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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