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Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

By David Erickson | October 21, 2013

Chart - Top Metrics Used To Measure Native Advertising

Though all of these value-adds justify the command for higher CPMs called for by publishers offering native advertising opportunities, the greater focus on engagement might have brands calling for pricing that follows suit. One such model is CPE, which native ad providers such as YouTube and Twitter offer. Such a pricing structure is a direct reflection of the metric an Online Publishers Association (OPA) and Radar Research study found the majority of US marketers used to measure native advertising: engagement. Read the rest at eMarketer.

Posted in Advertising, Analytics, Content Marketing, Native Advertising, Social Media Marketing, Social Sharing and tagged Advertising Metrics, Brand Marketing, Cost Per View, CPC, Engagement, Metrics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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