Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for October 21, 2013

Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]

By David Erickson | October 21, 2013

Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.

Read More

Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]

By David Erickson | October 21, 2013

Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.

Read More

Online Video & Broadcast TV Consumption, October 2013 [CHART]

By David Erickson | October 21, 2013

34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).

Read More

Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

By David Erickson | October 21, 2013

Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.

Read More

US Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]

By David Erickson | October 21, 2013

Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.

Read More

Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

By David Erickson | October 21, 2013

The majority of US marketers used engagement to measure native advertising.

Read More

Metrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]

By David Erickson | October 21, 2013

90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.

Read More

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

By David Erickson | October 21, 2013

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

Read More

Mobile & Social's Role In Holiday Shopping [INFOGRAPHIC]

By David Erickson | October 21, 2013

This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
October 2013
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Sep   Nov »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube