SMBs' Wasted PPC Budgets, October 2013 [TABLE]

Table - SMBs' Wasted PPC Budgets

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total. The research, conducted by WordStream, points to 5 areas where account managers are lagging and can improve their campaigns: mobile search best practices; ad relevancy; account activity; keyword optimization; and landing page quality. Read the rest at MarketingCharts.