Impact Of In-Store Text & QR Scans, October 2013 [CHART]
By David Erickson | October 18, 2013
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study of mobile consumer behavior. The study – which details the rising influence of smartphone use in-store – indicates that 40% of these QR code-using consumers claim to have made a purchase they hadn’t planned to as a result of the information they received.
Another 42% felt better about a purchase they were going to make.
Overall, the 31% of respondents having recently scanned a QR code represents a slight uptick from 27% last year. Read the rest at MarketingCharts.
Posted in Consumer Attitudes, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior and tagged eTailing, QR Codes, Retail Marketing, Smart Phones, Text Message Marketing