Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

Chart - Changes In Online Ad Spending By Channel

Video sites such as Hulu and YouTube will also see a significant share (40%) of advertisers increasing spending. And ad networks will also be an area of interest for a growing portion of advertisers. One-third planned to up spending on video-specific ad networks in the next year—further demonstrating the growing interest in video, and especially targeting video using automation. And 27% of respondents also expected to up spending on other ad networks. Read the rest at eMarketer.