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Archive for October 18, 2013

Urgency Of Digital Transformation, October 2013 [CHART]

By David Erickson | October 18, 2013

More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.

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Impact Of In-Store Text & QR Scans, October 2013 [CHART]

By David Erickson | October 18, 2013

31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.

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SMBs' Wasted PPC Budgets, October 2013 [TABLE]

By David Erickson | October 18, 2013

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

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Consumer Magazine Ad Trends, Q3 2013 [CHART]

By David Erickson | October 18, 2013

While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.

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UK Advertising Media Investment & ROI, October 2013 [CHART]

By David Erickson | October 18, 2013

The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.

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Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

By David Erickson | October 18, 2013

Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.

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Change In Ad Spending By Media, Spring 2013 [CHART]

By David Erickson | October 18, 2013

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

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Top Methods For Minimizing Media Spend Waste, April 2013 [CHART]

By David Erickson | October 18, 2013

According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.

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Online Brand Video Marketing Objectives, December 2012 [CHART]

By David Erickson | October 18, 2013

The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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