Archive for October 18, 2013
Urgency Of Digital Transformation, October 2013 [CHART]
More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
Read MoreSMBs' Wasted PPC Budgets, October 2013 [TABLE]
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.
Read MoreConsumer Magazine Ad Trends, Q3 2013 [CHART]
While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.
Read MoreUK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Read MoreChanges In Online Ad Spending By Channel, Spring 2013 [CHART]
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
Read MoreTop Methods For Minimizing Media Spend Waste, April 2013 [CHART]
According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
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