Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

By David Erickson | October 17, 2013

Chart - Online Ad Revenue Share By Format

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average. Display/banner ads comprised 19% of total revenues ($3.8 billion), while digital video inched up a point to 7% ($1.3 billion), followed in the display category by rich media (3%; $640 million) and sponsorships (2%; $351 million).

Classifieds (6%; $1.3 billion), lead generation (4%; $853 million), and email (0.4%; $78 million) continue see their share of the pie shrink. Read the rest at MarketingCharts.

Posted in Advertising, Digital Advertising, Display Advertising, Email Advertising, Email Marketing, Lead Generation, Mobile Advertising, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Video Advertising, Video Marketing and tagged , ,