Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report from RKG. Most of that traffic (roughly 19%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 8% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling ahead.
During Q2, an estimated 31% of Yahoo’s searches came from mobile devices, slightly edging Google’s estimated 30% share. Both were up from about 28% share in Q2. Read the rest at MarketingCharts.