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Archive for October 17, 2013

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

By David Erickson | October 17, 2013

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

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Online Ad Revenues, 1996-2013 [CHART]

By David Erickson | October 17, 2013

Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half of this year.

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Mobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]

By David Erickson | October 17, 2013

Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.

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Channels Use To Recommend Products & Services, October 2013 [CHART]

By David Erickson | October 17, 2013

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).

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Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

By David Erickson | October 17, 2013

US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.

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Changes In Health Care Marketing Budgets In 2013 By Target Audience [CHART]

By David Erickson | October 17, 2013

eMarketer expects the healthcare and pharma industry’s share of total US digital advertising to fall from 2.8% in 2013 to 2.4% by 2017.

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Online Ad Spending By Industry, 2012-2017 [TABLE]

By David Erickson | October 17, 2013

eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.

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US Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]

By David Erickson | October 17, 2013

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.

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US Smart Phone Users & Penetration, 2011-2017 [TABLE]

By David Erickson | October 17, 2013

Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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