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Archive for October 16, 2013

Average Mobile Page Load Speed For Fortune 100 Companies, October 2013 [CHART]

By David Erickson | October 16, 2013

The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds.

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Subscriber Engagement With Autoresponder Sequences, October 2013 [CHART]

By David Erickson | October 16, 2013

The average autoresponder sequence contains 8 emails and spans 49 days.

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FS1 vs ESPN [INFOGRAPHIC]

By David Erickson | October 16, 2013

This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.

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Big Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]

By David Erickson | October 16, 2013

Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.

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Business Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]

By David Erickson | October 16, 2013

US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.

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Most Disruptive External Forces According To C-Suite, October 2013 [TABLE]

By David Erickson | October 16, 2013

For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.

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Email Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]

By David Erickson | October 16, 2013

The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.

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Email Subscriber Activity, Q2 2013 [CHART]

By David Erickson | October 16, 2013

During Q2 2013, 51% of the average email file was active.

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US Smart Phone vs Tablet Penetration, 2011-2014 [CHART]

By David Erickson | October 16, 2013

Smart phones became the norm in the past couple of years, and now tablets too are settling into that territory.

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Support For Brands' Global Strategy, October 2013 [CHART]

By David Erickson | October 16, 2013

At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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