The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.
While time spent on digital devices increases, and device multitasking rises alongside, knowing the exact usage of social TV is tricky. eMarketer analyzed multiple surveys and found that a majority of social media users, tablet owners and smartphone users have used social networks while watching television. Read the rest at eMarketer.