Social Media Activities Performed While Watching TV, 2013 [TABLE]

By David Erickson | October 15, 2013

Table - Social Media Activities Performed While Watching TV

A significant portion of these users were specifically using social media to talk about the content they were viewing on television. An eMarketer analysis of other surveys conducted in 2013 indicated that 15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television and tagged , , , , ,