Consumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]
More top retailers are sending shopping cart recovery emails, according to recent research, but how do shoppers feel about these emails? New survey data released by Bronto and Magento suggests that online shoppers are more likely to find these emails helpful than annoying or intrusive. But, the picture changes when sorting by frequency of online shopping, with infrequent shoppers less positive towards the reminders. That may have something to do with their expectations.
Respondents were asked if they expect to receive reminder emails after they abandon a shopping cart before making a purchase. Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email, a figure which dropped to 51% of occasional shoppers (every couple of weeks/at least monthly) and just 35% of frequent shoppers (daily or weekly). Read the rest at MarketingCharts.