Retail grew by 49% year-over-year in June as a content category on smart phones, trailing only beauty and fashion, home and lifestyle, and instant messaging services, according to a study released by Shop.org in partnership with comScore and The Partnering Group. The rising popularity of retail content is such that in June, 44% of retail time online originated from a smartphone, on par with the percentage (45%) originating from desktops.
Factoring in online retail time originating from tablets, and mobile devices accounted for a majority 55% share of online retail time during that month.
For comparison, a recent study released by comScore and Jumptap estimated that smart phones and tablets accounted for 51% of American adults’ time online in April. Read the rest at MarketingCharts.