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American Moms' Smart Phone Activities, August 2013 [TABLE]

By David Erickson | October 14, 2013

Table - American Moms' Smart Phone Activities

These mothers aren’t kidding when they say they’re attached to the phone. Their phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen, with at least nine out of 10 reporting that they kept the phone on them during each of these activities and in each of these places.

How are mothers using smartphones? They are do-everything devices. Mothers were 38% more likely than the general population to use their phones to be more efficient and half as likely to use them for fun and entertainment compared to the general population. In addition, US mother smartphone users engage in a wide variety of activities on their smartphones, with more than half performing nearly every smartphone activity the survey asked about, from looking up health info to watching videos to banking to social networking, to texting, to nearly everything in between. Read the rest at eMarketer.

Posted in Blog Marketing, Consumer Behavior, Demographics, eCommerce, Email Marketing, Geo-Targeting, Local Internet Marketing, Media Consumption, Mobile Behavior, Mobile Search, Online Behavior, Photo Marketing, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications and tagged Bank Marketing, Blogging, Book Marketing, eBooks, eTailing, Financial Services Marketing, Gaming, Gender, GPS, Health Care Marketing, Hospitality Marketing, Maps, mCommerce, Media Marketing, Mobile Apps, Mobile Email, Mobile Games, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Mothers, Music Marketing, News Marketing, Online Shopping, Podcasts, Productivity, Retail Marketing, Shopping, Smart Phones, Sports Marketing, Text Messaging, Travel Marketing, Weather, Women

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