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Archive for October 14, 2013

American Moms' Smart Phone Activities, August 2013 [TABLE]

By David Erickson | October 14, 2013

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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American Smart Phone Moms, 2011-2013 [CHART]

By David Erickson | October 14, 2013

In the past year alone, the number of US mothers using smart phones increased nearly 34%.

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Consumer Attitudes Toward Brand Connections, October 2013 [TABLE]

By David Erickson | October 14, 2013

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.

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CMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]

By David Erickson | October 14, 2013

82% of CMOs feel underprepared for the “data explosion.”

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Most Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]

By David Erickson | October 14, 2013

The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.

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Marketing’s Growing Influence, October 2013 [CHART]

By David Erickson | October 14, 2013

Marketing is working more closely with the CEO and getting more engaged in big investments.

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Mobile Retail Growth, October 2013 [TABLE]

By David Erickson | October 14, 2013

Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.

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Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]

By David Erickson | October 14, 2013

Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.

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Americans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]

By David Erickson | October 14, 2013

34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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