Archive for October 14, 2013
American Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreCMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]
82% of CMOs feel underprepared for the “data explosion.”
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreMarketing’s Growing Influence, October 2013 [CHART]
Marketing is working more closely with the CEO and getting more engaged in big investments.
Read MoreMobile Retail Growth, October 2013 [TABLE]
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.
Read MoreDemographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreAmericans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.
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