Smart Phone Penetration, October 2011 – August 2013 [CHART]

Chart - Smart Phone Penetration

Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August, according to new figures from comScore, which pegged the market share at 60.8%. Compared to the 3-month period ending in May (3 months earlier), Apple’s share of the market grew by 1.5% points to 40.7%, while Android’s share dipped by 0.8% points to 51.6%. That gap of 10.9% points is significantly narrower than the 18.3% difference a year earlier.

While Apple continues to hold the lead among smartphone manufacturers, Samsung is also enjoying some growth. Compared to the period ending in May, comScore’s latest figures show Samsung’s share up 1.3% points to 24.3%, still trailing Apple (40.7%) by a considerable margin. Read the rest at MarketingCharts.