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Archive for October 11, 2013

Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]

By David Erickson | October 11, 2013

As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.

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Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

By David Erickson | October 11, 2013

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

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Primary Business Objective By Media, July 2013 [CHART]

By David Erickson | October 11, 2013

Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.

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Large Consumer Companies' Social Media ROI, October 2013 [CHART]

By David Erickson | October 11, 2013

Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.

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Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]

By David Erickson | October 11, 2013

There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.

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Americans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]

By David Erickson | October 11, 2013

88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.

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Smart Phone Penetration, October 2011 – August 2013 [CHART]

By David Erickson | October 11, 2013

Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.

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British Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]

By David Erickson | October 11, 2013

Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.

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Social Media Spending By Large Consumer Companies, October 2013 [CHART]

By David Erickson | October 11, 2013

On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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