If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues coming over the horizon was a significant challenge for many of these professionals.
In fact, there was no clear consensus among respondents about which marketing area would be the most important in the next three years. A similar number—between 10% and 13%—of respondents named social media marketing, personalization and targeting, creativity and innovation in marketing programs, digital advertising, and cross-channel marketing as important areas on which to focus their upcoming marketing efforts. There did, however, seem to be more agreement on areas of decreasing importance: Very few respondents named events and public relations as having major significance in the near future. Read the rest at eMarketer.