Marketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Marketers also had varied feelings on whether they were adequately equipped to handle all of the increasingly disparate tasks that they are being charged with. Seven in 10 respondents were confident when it came to brand building, 62% felt comfortable with content marketing, and just less than three-fifths were upbeat about their execution of digital advertising strategies in general. Marketers were much less confident about their grasp of personalization and targeting, as well as ecommerce issues. Read the rest at eMarketer.