While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men, per results from a recent SeeWhy study. The survey of more than 60,000 online consumers found that men were about 20% more likely than women to have made a purchase on their smartphones (22.2% vs. 18.2%) and tablet (20.4% vs. 16.9%). That backs up prior research from Kantar Media and uSamp.
There’s reason to believe that the gender gap may change over time, though. Among 18-24-year-olds, there was virtually no difference in smartphone purchase incidence among men (21.6%) and women (21.3%), while women were out in front when it came to tablet purchases (19.8% vs. 14%). Read the rest at MarketingCharts.