Native advertising may still be a format brands and publishers are experimenting with, but that doesn’t mean they are slowing down rollouts of native content. Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution. Sponsored posts are one of the primary forms native ads can take.
Not only have native ad campaigns caught on online, they have also moved to mobile, with more than one-quarter of mobile advertisers reporting that they had purchased native mobile ads. Read the rest at eMarketer.